The Problem
Large predatory fish stocks around the world are declining at an alarming rate. In fact, roughly 90% of apex fish are already gone. The overexploitation of predatory fish such as tuna is having a catastrophic affect on marine life and the ecosystems. Unfortunately, this also impacts human livelihood and the people who rely on fish as a source of protein.
The Solution
This project aims to advocate and bring awareness to user shopping habits pertaining to certain species of fish. By informing people about the long-term economic consequences of this issue, it can put pressure on grocery stores to stop selling at-risk species and force governments to create policies that help protect declining fish stock.
The Research
TARGET AUDIENCE
The target audience for this project is adults between the ages of 18 to 30 because it is easier for this age group to change their shopping habits than older age adults. They also have to deal with the long-term consequences of a depleted ocean.
PROCESS
For the design of the pamphlet, I wanted to take a non-conventional route and got inspiration from Nicholas Feltron. Instead of showing a lot of graphs or charts, I chose to use type as a method of visualizing data.
Printed
The printed pamphlet allows the user to view the information all at once. Every time the user opens one of the folds, it gives a bigger picture of the issue.
Interactive
The interactive medium was designed to create a smooth transition between one piece of the information to the next. It allows the user to interact with the different fishes to gain more insight on them at the end.
Outcome Reflection
It was challenging to use type as image on the printed poster because the numbers can be overwhelming and overpower the overall message. I solved that by trying to add more visuals with the numbers and breaking it up on certain sections. Moreover, I also learned that transitioning from print to an interactive device is trickier then it seems and that some of the designs needs to be redone for that tablet version.
HELLO THERE!
My name is Gillian Wu and I am currently in my third year studying at the York Sheridan Design program. I believe design and aesthetics are only powerful when they communicate a substance in an effective way. Good design looks visually pleasing, but great design comes from the result of critical thinking and lots of failed attempts.
EXPERIENCE
- Social Markt - 2016
- The Real Estate Office - 2016
EXTRACURRICULARS
- RU Hacks - 2017
- Design Jam - 2016
- YSDN: The Intermission - 2016
I am currently looking for internship opportunities to expand my skills as an emerging designer. Feel free to send me a message!